New Era Tokyo became the company’s first store in Japan when it opened its doors in 2011. Centrally
located in Harajuku, the 1,100 square foot store brings headwear, branded apparel and lifestyle accessories
to one of the world’s premier cities.
The look and feel of the New Era Tokyo Flagship store reflects New Era’s goal of elevating consumer’s
experience and further raising the profile of the brand’s breadth of line. The space was designed by teams
in Japan and the United States to illustrate New Era’s high standards for quality. The minimalist space aims
to create a unique shopping experience and combines pristine whites, cool naturals and clear cut lines to
showcase each collection..
New Era Tokyo became the company’s first store in Japan when it opened its doors in 2011.